Bachelor of Arts (Hons)
in Business Administration (Global Entertainment)
工商管理文學士(榮譽)(全球娛樂)
Year 1 Entry – HKDSE/ International Qualifications/ Post-Secondary
Programme Code | Duration of Study | Mode of Study | Class Start Date |
Medium of Instruction
The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Fund Type
Government Funded
First Year Intake Number
25
Credits Required for Graduation
128
Entertainment business covers a very broad coverage of film, music, theatre, media, gaming, museum, arts and cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland, and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties, support and champion the fast-evolving new forms of audience engagement and industry development.
This transdisciplinary programme is open to students from all academic backgrounds. Business-minded students who wish to pursue a career in the entertainment business and/or arts, cultural and creative industries should apply.
"Go-Beyond" - Programme Features
Transdisciplinary Collaboration Project
Go beyond your discipline to collaborate with like-minded practitioners from different fields to pursue transdisciplinary practice across the arts, business, science, and technology.
Global Field Trip
Go beyond Hong Kong to gain regional and global exposure, acquiring first-hand knowledge of entertainment business operations.
Industry Internship
Go beyond campus to receive early exposure to professional work experience.
Honours Project
Go beyond existing knowledge to conduct in-depth research on real-life cases under the guidance of professors and industry experts, and develop a business proposal or research paper.
Industry Seminars
Go beyond textbook to tap into the knowledge of industry expert and build your own professional network
Overseas Exchange Programme
Go beyond your own culture to take credit-bearing courses overseas during the semester or summer holiday and explore the host country.
Students will undergo an array of experiential learning activities such as transdisciplinary studio collaboration, industry seminars and roundtable discussions. They will work on transdisciplinary projects to provide solutions to real-life problems in the creative and cultural industries under the supervision of renowned professors and experts in and outside Hong Kong. Opportunities to attend local and overseas field trips, as well as internships outside Hong Kong, are also offered.
Upon graduation, students will have a strong portfolio documenting their achievements. Skills such as teamwork and communication will also be cultivated and assessed.
Learn more about BAGE programme activities on https://transdisciplinary.hkbu.edu.hk/dtup/news.php?tag=bage
Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset. These qualities enable them to facilitate creative content creation and delivery. They may also take up business positions in administration, marketing, distribution, and project or event management within the entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, and enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, art traders, event organisers and the Government.
WANG Yaoxiang
Bachelor of Arts (Hons) in Business Administration (Global Entertainment) (Year 3)
As a Year 3 student in the Bachelor of Arts in Business Administration (Global Entertainment) programme at Hong Kong Baptist University, I have enjoyed a fulfilling and vibrant campus life.
In my academic studies, we frequently analyse real-world business cases from the film, television, and music industries, while also taking part in the planning and delivery of practical projects. This integration of theory and practice has enabled me to gain industry-related experience in advance and strengthen my ability to adapt to the wider professional environment.
Beyond the classroom, I actively participate in a variety of campus activities. Whether attending formal High Table Dinners or engaging with international students from around the world, these experiences have broadened my cultural horizons and expanded my personal network.
My time at HKBU has provided me with both solid professional training and a rich extracurricular experience. This balanced and rewarding journey continues to support my personal growth and prepare me for the future.
JUPAS - General Entrance Requirements
Programme Entrance Requirements
Programme Requirements
| HKDSE Core Subject(s) | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| ENGLISH LANGUAGE | 3 |
| CITIZENSIP AND SOCIAL DEVELOPMENT | Attained |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
| ANY 2 SUBJECTS Notes | 3 |
Notes for elective subjects:
1) One of the electives must be any Category A subjects (excluding Extended Part of Mathematics (Module 1 or Module 2));
2) The other elective can be any of the following subjects:
a) Category A subjects (including Extended Part of Mathematics (Module 1 or Module 2));
b) Category B (Applied Learning) subjects with "Attained with Distinction (I)" or above;
c) Category C (Other Language) subjects at Grade C or above.
Please refer to the following link for the details of General and Programme Entrance Requirements
Remarks on other requirements:
Personal Statement is required; portfolio with creative works is optional but preferred.
Post-Secondary Qualifications - Programme Entrance Requirements
Applicants are required to submit a portfolio. An official email notification regarding the submission details will be sent to your registered email in due course. You are strongly advised to visit https://transdisciplinary.hkbu.edu.hk/bage/ to get further information on portfolio preparation and submission guidelines.
提交个人简介及面试安排
- 凡获邀参加面试者须参与面试 。
- 个人简介与作品集提交期为2027年1月4日至6月11日（上載鏈接：https://hkbuchtl.qualtrics.com/jfe/form/SV_0fFc2F0u8VNF5ga）。
- 课程将于 6 月下旬发送电邮予获邀的考生，通知有关的面试安排，以及个人简介与作品集的递交方式。
- 面试将以线上形式（Zoom）进行 。
- 参加面试的考生可以展示与课程相关经历 (如比赛或实习经验，志愿者工作，兴趣技能或创意作品等）记录给面试官 。
- 作品形式可参考 https://transdisciplinary.hkbu.edu.hk/bage/ 。
Programme Contact Information
Enquiry
School of Creative Arts
