Bachelor of Arts (Hons)
in Business Administration (Global Entertainment)
工商管理文學士(榮譽)(全球娛樂)
Year 1 Entry – HKDSE/ International Qualifications/ Post-Secondary
Programme Code | Duration of Study | Mode of Study | Class Start Date |
Medium of Instruction
The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Fund Type
Government Funded
First Year Intake Number
25
Credits Required for Graduation
128
This transdisciplinary programme is designed for students who are business-minded and wish to pursue a career in the entertainment business and/or arts, cultural and creative industries.
Entertainment business covers a very broad coverage: film, music, media, gaming, cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties including content development, licensing, finance, marketing, administration, circulation, audience development, public education and more importantly, who can support and champion the fast-evolving new forms of audience engagement.
HKBU is recognised for its strengths in film, acting, music, visual arts, culture and humanities, as well as strong connections with the industries. It is well-prepared to develop into a research and education hub for creative industries in the next few years. Creative Media and Practice is indeed one of the three interdisciplinary research clusters in HKBU’s 10-year Strategic Plan.
The programme is open to students from all academic backgrounds.
The programme is solution-based as students will complete multiple collaborative real-life projects in the industries.
Firstly, students will work closely in teams alongside with professors and professionals who are interested in different aspects of the entertainment business and/or arts, cultural and creative industries. Secondly, students will make full use of the existing facilities in HKBU such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity newly opened in 2024/25. Thirdly, students will be given options to explore the range of theory and research across the disciplines of arts and business while mandating the completion of core units in creativity, cultural understanding, ethics, and communication.
Students will undergo an array of experiential learning activities such as transdisciplinary studio collaboration, industry seminars and roundtable discussions. They will work on transdisciplinary projects to provide solutions to real-life problems in the creative and cultural industries under the supervision of renowned professors and experts in and outside Hong Kong. They will attend local and overseas field trips and complete internships in the Mainland particularly the Greater Bay Area and overseas.
Upon graduation, students will have a strong portfolio documenting their achievements. Skills such as teamwork and communication will also be cultivated and assessed.
Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, art traders, event organisers and the Government.
JUPAS - General Entrance Requirements
Programme Entrance Requirements
Programme Requirements
| HKDSE Core Subject(s) | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| ENGLISH LANGUAGE | 3 |
| CITIZENSIP AND SOCIAL DEVELOPMENT | Attained |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
| ANY 2 SUBJECTS Notes | 3 |
Notes for elective subjects:
1) One of the electives must be any Category A subjects (excluding Extended Part of Mathematics (Module 1 or Module 2));
2) The other elective can be any of the following subjects:
a) Category A subjects (including Extended Part of Mathematics (Module 1 or Module 2));
b) Category B (Applied Learning) subjects with "Attained with Distinction (I)" or above;
c) Category C (Other Language) subjects at Grade C or above.
Please refer to the following link for the details of General and Programme Entrance Requirements
Remarks on other requirements:
Portfolio submission is optional but is preferred.
Post-Secondary Qualifications - Programme Entrance Requirements
Applicants are required to submit a portfolio. An official email notification regarding the submission details will be sent to your registered email in due course. You are strongly advised to visit https://transdisciplinary.hkbu.edu.hk/bage/ to get further information on portfolio preparation and submission guidelines.
提交作品集及面试安排
- 凡获邀参加面试者须参与面试 。
- 作品集提交期为2026年1月2日至6月11日（上載鏈接：https://hkbuchtl.qualtrics.com/jfe/form/SV_6A8h0ZXqTBrUIbI）。
- 课程将于 6 月下旬发送电邮予获邀的考生，通知有关的面试安排，以及作品集的递交方式。
- 面试将以线上形式（Zoom）进行 。
- 参加面试的考生可以展示与课程相关经历 (如比赛或实习经验，志愿者工作，兴趣技能或创意作品等）记录给面试官 。
- 作品形式可参考 附件 。
Programme Contact Information
Enquiry
School of Creative Arts
