Bachelor of Business Administration (Hons)
- Strategic Retail Management and Innovation Concentration
工商管理學士(榮譽)
-策略零售管理與創新專修
Year 3 Entry – Post-Secondary
| Programme Code Non-JUPAS: *BBA RETAIL MGNT | Duration of Study | Mode of Study | Class Start Date |
Medium of Instruction
The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Fund Type
Government Funded
Credits Required for Graduation
128
The Strategic Retail Management & Innovation Concentration is the latest Concentration opened for admission since 2023. Students will receive opportunities to equip themselves with professional retailing knowledge and management and business skills to become competitive and ethical business leaders and managerial personnel in the retail industry.
- The Only UGC-Funded Retail Management Bachelor Degree Program in Hong Kong
- Aim at Grooming Business Leaders and Top Talents in the Retail Sector
- Dual Emphasis on Theory and Practice
- Seminars Delivered by Senior Executives
- Job Shadowing with Senior Executives for the Outstanding Students
- Network Development with the Professionals in the Retail sector
- Internship with Top Retailers.
- Students are highly recommended to acquire valuable hands-on experience and develop network in the retail field through taking an internship. In the past, students have taken internships at various companies such as A.S. Watson Group, Imaginex Group, Nike, HKT Services Limited, CR Care, Optical 88 Limited, and Decathlon. Job functions covered different areas, such as marketing, brand management, category management, sales operation, and merchandising.
- Students are encouraged to join the exchange programme too. HKBU and the School of Business have signed 250+ exchange agreements with renowned universities across the world.
- All BBA students admitted to Year 3 are required to complete 20 hours of courses on LinkedIn Learning platform during their studies at HKBU to be qualified for graduation.
Graduates can pursue careers in retail sector in Hong Kong and worldwide
Programme Contact Information
Enquiry
School of Business
