School of Communication 
The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.
Government Funded
September 2020
HK$42,100 (local); HK$140,000 (non-local)
128
The Animation and Media Arts Concentration offers a comprehensive curriculum of animation and media arts, with a focus on digital animation. The curriculum comprises foundational courses in storytelling, visual arts and creative thinking, as well as advanced courses in digital animation. Students can also choose to specialise in selected areas such as interactive media, game and graphic design through a wide range of advanced level courses.
It adopts programme-based admission. Potential candidates will be invited for interview in individual/ group format. They are required to present their portfolios during the interview. The portfolios should be in digital format and demonstrate candidates' potential in creativity, visual and design literacy, animation and/or game design.
Unique Features
The Animation and Media Arts Concentration equips students with the knowledge required to develop careers in the creative industries, such as film and television production, digital animation and media – or arts-related administration. It also provides theoretical training in visual media and creativity, with an emphasis on digital animation and interactivity.
Student Learning Experiences
Film and Animation Festival Tours
The Academy of Film organises a series of Film and Animation Festival Tours to enhance students' competitive edge and their international/ global exposure such as Sitges International Fantastic Film Festival (Barcelona, Spain), Busan International Film (Korea), Toronto Reel Asian International Film Festival (Toronto), Far East Film Festival (Udine, Italy), Bucheon International Fantastic Film Festival (Korea) etc.
Internship
Students are encouraged to undertake a non-graded and zero-unit professional internship during their study. The company such as TVB, Cable TV, RTHK, animation & visual effect studio, corporate communication division, graphic design house, advertising agency, production house, etc. will provide internship opportunities (subject to availability) to students.
Career Opportunities
Career prospects for graduates include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, I.T. education, publishing, corporate communication, arts and media administration and management.
We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).
General Certificate of Education (GCE), International Baccalaureate (IB) Diploma & SAT
GCE: Grade E or above in three AL/ IAL subjects; or Grade E or above in two AL/ IAL subjects plus two Advanced Supplementary Level (ASL) subjects (Not including Chinese and English Language subjects. The same subject cannot be counted at both the AL and ASL.) Applicants sitting the 2018 GCE examinations should submit their predicted grades to the University upon the application.
IB: IB Diploma. Applicants should request the IB organisation to send their scores to the University via internet (HKBU institution code: 000247). Applicants sitting the 2018 IB examinations should submit their predicted scores to the University upon the application.
SAT: Minimum score of 1,190 (out of 1,600) in new SAT or 1,650 (out of 2,400) in old SAT (minimum score of 550 in each of Critical Reading, Mathematics and Writing), and a sub-score on essay writing of no less than 8. Applicants should request the College Board to send scores to the University (HKBU institution code: 7904).
Other Overseas Qualifications by Region
Applicants who apply for admission on the basis of overseas qualifications should refer to particular region for details. Given the diversity of education systems around the world, the acceptable overseas qualifications listed may not cover every region.
The University normally expects applicants to have obtained 12-year pre-university years of schooling. School-leaving qualifications that are acceptable for admission to universities in other places may not necessarily be acceptable or sufficient for admission to the University.
English Language Requirements
The following public examination results are recognised as meeting the English Language requirements stipulated by the University:
| Proficiency Tests | Minimum Requirements |
| TOEFL | Internet-based test (iBT) - Score: 79; or Paper-based test (PBT) - Score: 550 |
| IELTS Academic | Overall Band: 6.0 |
| SAT | Minimum score of 550 in both Critical Reading and Writing with a sub-score of 8 or above in Essay in old SAT; or Minimum score of 590 in Evidence-Based Reading and Writing in new SAT |
| ACT | Minimum score of 23 in both ACT English and Reading |
| AP | Score 4 or above in AP English Language and Composition/ AP English Literature and Composition |
| GCE O-Level/ GCSE English/ English Language/ English Literature | Grade C/ Grade 4 |
| IGCSE First Language English | Grade C/ Grade 4 |
| IGCSE English as a Second Language | Grade B/ Grade 5 |
| GCE AS or A-Level English | Grade E |
| HKDSE English Language | Level 3 |
| HKALE Use of English | Grade E |
| IB | Grade 4 in: IB English A (Higher or Standard Level); or IB English B (Higher Level); or IB English Literature and Performance (Standard Level) OR Grade 5 in: IB English B (Standard Level) |
| Others | Other English language qualifications deemed acceptable by the University |
Applicants are required to present their portfolios during the interview. They do not need to submit their portfolios before/ after the interview.
Applicants should prepare their portfolios in digital format for the ease of presentation. Portfolios should demonstrate the applicant's potential in creativity, visual and design literacy, animation and/ or game design.