Choices of Major Programme

• Economics and Data Analytics
• Entrepreneurship and Business Innovation
• Finance
• Human Resources Management
• Information Systems and Business Intelligence
• Marketing
• Strategic Retail Management and Innovation

For details of concentration assignment, please visit School website at https://bba.hkbu.edu.hk/academics.

Programme Description

The Bachelor of Business Administration (Hons) Programme is an integrated combination of general education and high quality business studies. Admitted students can investigate different concentrations by completing a common Year 1 curriculum and must declare their concentration by the end of Year 1.

Students can choose from one of the following concentrations which they will specialise from Year 2 onwards:

• Economics and Data Analytics
• Entrepreneurship and Business Innovation
• Finance
• Human Resources Management
• Information Systems and Business Intelligence
• Marketing
• Strategic Retail Management and Innovation

The School does not set any quota and will accommodate students' choice of Concentration. Additional graduation options include a Double Concentration within the BBA, or a Minor in a non-business discipline.

To further deepen interdisciplinary across different business disciplines, students may take the following Concentrations as their second concentrations:

• FinTech
• MarTech

Unique Features

• Experiential Learning: All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.
• Local and Overseas Internship Opportunities: The School cooperates with well-known organisations to offer BBA students a variety of exchange and internship opportunities.
• Extensive Exchange Opportunities: The School signed a total of over 250 exchange agreements with renowned universities worldwide.
• Financial Support for Global Experience: The School has committed HK$2.2m yearly to support students' overseas experience.
• Triple Accreditations: HKBU School of Business is among the 1% of the world's business schools to be triple-accredited.

Two Cities, Two Degrees in Four Years

Double Degree Programme with NEOMA Business School

Students accepted to the programme will earn two degrees by spending the first two years in HKBU BBA and the final two years in NEOMA Business School (NBS) in France. Same to our School, NBS is amongst the 1% of business schools worldwide accredited by AACSB, EQUIS and AMBA. French courses and 6-month internship opportunities will be offered to help students further immerse in French culture and develop personal networks. Participants are expected to expand their global vision and fully equip themselves in the job market upon completion of the programme. For more details, please visit: https://bba.hkbu.edu.hk/be-global/hkbu-nbs-2-2-double-degree-programme.html.

Double Degree Programme with the University of Applied Sciences and Arts Northwestern Switzerland (FHNW)

The University of Applied Sciences and Arts Northwestern Switzerland (FHNW) is one of Switzerland’s leading universities. By spending the first and final year at HKBU BBA, and the second and third year at FHNW, students will receive a BBA and a Bachelor in Business Administration (International Management) conferred by HKBU and FHNW respectively. The programme equips students the necessary knowledge and competencies to work across multiple functions and cultures. For more details, please visit: https://bba.hkbu.edu.hk/be-global/hkbu-fhnw-double-degree-programme.html.

Double Degree Programme with Kozminski University

The Double Degree Programme in business with Kozminski University (KU) is designed for students who wish to build strong business and financial foundation by studying in the two leading financial hub cities. Students admitted to the BBA Programme will have the opportunity to spend the first one and a half year course of study at HKBU BBA, then another one and a half year at KU in Poland, then another one year at HKBU BBA. Selected students are granted propitious opportunities to receive world class education from both institutions, and to enhance their competence, language, cultural, and social skills. Upon completion of the Programme, students will be awarded degrees from HKBU and KU. For more details, please visit: https://bba.hkbu.edu.hk/be-global/hkbu-ku-double-degree-programme.html.

Experiential Learning Requirement

All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation. 

Self e-Learning Requirement

All BBA students must have completed 40 hours of courses on LinkedIn Learning platform during their studies at HKBU to be qualified for graduation. 

Career Opportunities

Graduates can explore a wide range of career options in accounting and management, advertising, banking, business analysis, global and China business, economic analysis, finance, IS auditing, management or human resources management, marketing/sales, research, systems analysis, training, and consulting and retail management..

Remarks

For international applicants (non-local non-mainland applicants), School of Business will not consider second choice applicants in admissions.

Note

1. Subject to University annual review.