Faculty of Arts and Social Sciences 
The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Government Funded
September 2025
HK$44,500 (local); HK$175,000 (non-local) i
73
Programme Description
The new programme will offer students a comprehensive education in the dynamic and evolving sports industry in Hong Kong. The sports
industry management aims to equip students with the knowledge, skills, and experiences necessary to succeed in the dynamic sports industry, preparing them for prosperous careers and leadership roles within this field.
Throughout the programme, students will: a) develop a profound understanding of the sports industry system, including key stakeholders, emerging trends, and prevalent challenges, b) acquire practical skills in various sports business disciplines, c) enhance critical thinking and problem-solving abilities through the analysis of real-world case studies and projects within the sports industry, d) gain valuable hands-on experience through internships and fieldwork with esteemed sports organisations in Hong Kong.
Unique Features
The Sports Industry Management as a transdisciplinary Programme, developed collaboratively by the Faculty of Arts and Social Sciences, the School of Business, and the School of Communication, will be the only program recognised by the UGC that offers a comprehensive education in the sport industry and business.
Student Learning Experiences
Students will cultivate practical skills in various disciplines of sports business while enhancing their critical thinking and problem-solving abilities through the analysis of real-world case studies and projects within the sports industry. Additionally, they will have the chance to gain valuable hands-on experience through internships and service learning opportunities with esteemed sports organisations in Hong Kong, enabling them to apply their knowledge in real-world scenarios.
Career Opportunities
The new sports industry programme aligns effectively with the recent efforts led by the Culture, Sports, and Tourism Bureau to boost community and elite sports in Hong Kong, contributing to city’s potential as a major hub for international sports events. The upcoming opening of the new Kai Tak Stadium in late 2024 and the proposed development of about 30 new sports facilities as outlined in the government's "10-Year Development Blueprint for Sports and Recreation Facilities" underscores the necessity for a skilled workforce in the sports sector in Hong Kong. The new program can effectively equip students to meet the growing demands of the sports business industry and provide sustainable employment opportunities for those pursuing careers in this dynamic field in Hong Kong.
Remark:
Note: New programme to be offered from 2025 entry. Subject to the University's approval.
We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).
Associate Degree (AD)/ Higher Diploma (HD) Final Year Students/ Holders
Local final year students or graduates of an Associate Degree/ Higher Diploma programme at an institution recognised by the University are eligible for publicly-funded senior year places.
Transfer Students
Transfer students who are currently enrolled in a Bachelor's degree or higher degree programmes at a local or non-local university may apply.
Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.