The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
HK$42,100 (local); HK$145,000 (non-local) i
This programme offers two majors: Journalism and Digital Media & Public Relations and Advertising. These two majors adopt broad-based admissions. Students opt for Majors and Concentrations in Year 1 Semester 1 and Semester 2 respectively. The Major allocation criteria are: DSE results, subject score of one core subject, students' choice preference and School's allocation.
A. Journalism and Digital Media Major
This major offers two concentrations: The Journalism concentration aims to prepare students for a career in Chinese-language media or international media that operate in English. The Data and Media Communication concentration, which is jointly offered with the Department of Computer Science, aims to train digital journalists with advanced computer skills, notably in data visualization and analytics. Both concentrations share Major Core and Major Elective Courses in three areas: (1) professional journalism skills of gathering, presenting and producing news and current affairs reports; (2) conceptual understanding of the journalism profession and its role in society; and (3) the relationship between journalism and society as well as the way politics, government, business and law operate in both local and international communities.
Students of the Journalism concentration are required to adopt one of the following four streams: Chinese Journalism, International Journalism, Broadcast Journalism or Financial Journalism, subject to resource and quota constraints. Students of the Data and Media Communication concentration have the option of taking the Financial Journalism Stream or General Stream. Each stream stresses the particular language and professional skills appropriate for the specialization. At the end of the programme, every student has to produce a final-year project that integrates their conceptual and practical journalism knowledge.
B. Public Relations and Advertising Major
This major offers two concentrations. The Advertising and Branding concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion. Students of the Public Relations concentration will acquire both the critical understanding and relevant skills to develop successful careers in strategic communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organisations).
Double Degree Programme with the University of Queensland in Australia
Students admitted to BCOMM will have the opportunity to join the Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the Faculty of Humanities and Social Sciences, The University of Queensland (UQ). This is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU, and Bachelor of Journalism or Bachelor of Communication conferred by UQ. Local students only need to pay HKBU local tuition fee. For more details, please visit https://www.comm.hkbu.edu.hk/comd-www/english/academic_programmes/m_ug_double_degree.htm
Double Degree Programme with the University of Missouri in the United States
Students admitted to BCOMM will have the opportunity to join the Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the School of Journalism, The University of Missouri (MU). This is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. HKBU students will spend their first two years at HKBU and the following two years at MU. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU and Bachelor of Journalism conferred by MU. Local students only need to pay HKBU local tuition fee. For more details, please visit https://www.comm.hkbu.edu.hk/comd-www/english/academic_programmes/m_ug_double_degree.htm
Student Learning Experiences
Students in the Journalism concentration are required to undertake a professional internship at local or international media. Internship is not required for students in the Data and Media Communication concentration, but will be arranged for them if they wish, subject to availability of intern positions.
Public Relations and Advertising Major students take up internships with local and international organisations, from “in-house” corporate communication departments of publicly-listed companies, start-ups, NGOs and public sector bodies to global public relations and advertising agencies. Through a well-established industry network, students can better equip their study life with real-world practice.
Students are encouraged to go on exchange study at one of the many universities we partner with around the world. Overseas study tours and other cross-cultural learning experiences are regularly organized to broaden students’ horizons.
Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education.
Graduates of Public Relations and Advertising Major are equipped to take up jobs in public relations firms and advertising agencies, and expected to become well-rounded leaders in various fields of communication.
A good number of our graduates are winners of prestigious local and regional media awards. Many have obtained scholarships to pursue postgraduate studies in Hong Kong and abroad.
We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).
Associate Degree (AD)/ Higher Diploma (HD) Final Year Students/ Holders
AD/ HD holders or final year students may apply for Year 1 entry.
Associate Degree (AD)/ Higher Diploma (HD) Non-final Year Students
Non-final year students studying AD/ HD programmes at a higher education institution recognised by the University are eligible to apply for Year 1 entry only. These applicants are required to fulfill the Entrance Requirements for HKDSE or equivalent qualifications.
Transfer students who are currently enrolled in a Bachelor’s degree or higher degree programmes at a local or non-local university may apply.
Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.
General Entrance Requirements
For Applicants with HKDSE result, please refer to HKDSE.
For Applicants with other International Qualifications, please refer to International Qualifications.
English Language Requirements
The following public examination results are recognised as meeting the English Language requirements stipulated by the University:
|Proficiency Tests||Minimum Requirements|
|TOEFL||Internet-based test (iBT) - Score: 79; or
Paper-based test (PBT) - Score: 550
|IELTS Academic||Overall Band: 6.0|
|SAT||Minimum score of 550 in both Critical Reading and Writing with a sub-score of 8 or above in Essay in old SAT; or
Minimum score of 590 in Evidence-Based Reading and Writing in new SAT
|ACT||Minimum score of 23 in both ACT English and Reading|
|AP||Score 4 or above in AP English Language and Composition/ AP English Literature and Composition|
|GCE O-Level/ GCSE English/ English Language/ English Literature||Grade C/ Grade 4|
|IGCSE First Language English||Grade C/ Grade 4|
|IGCSE English as a Second Language||Grade B/ Grade 5|
|GCE AS or A-Level English||Grade E|
|HKDSE English Language||Level 3|
|HKALE Use of English||Grade E|
|IB||Grade 4 in:
IB English A (Higher or Standard Level); or
IB English B (Higher Level); or
IB English Literature and Performance (Standard Level)
Grade 5 in:
IB English B (Standard Level)
|Others||Other English language qualifications deemed acceptable by the University|
For students who intended to take Journalism Concentration (Chinese Journalism Stream), they are expected to have a Chinese language qualification as deemed acceptable by the University.
For applicants holding international qualifications but wish to apply for admission to such Concentrations, they may fulfill the Chinese Language requirement with the following Chinese qualifications:
|Proficiency Tests||Minimum Requirements|
|GCE A/ AS Level Chinese||Grade E|
|GCSE/ IGCSE/ GCE O-Level Chinese/ Chinese Language||Grade C/ Grade 4|
|HKDSE Applied Learning Chinese||Attained|
|Others||Other Chinese language qualifications deemed acceptable by the University|