Cross/Trans - disciplinary / Personalised Pathway Programmes 
The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Government Funded
15
September 2022
HK$42,100 (local); HK$140,000 (non-local) (Subject to the University's annual review)
To be confirmed
Programme Requirements
| HKDSE Core Subject(s) | Minimum Level |
| CHINESE LANGUAGE | 3 |
| ENGLISH LANGUAGE | 3 |
| LIBERAL STUDIES | 2 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
| ANY 2 SUBJECTS Notes | 3 |
Notes for elective subjects:
1) One of the electives must be any Category A subjects including Extended Part of Mathematics (Module 1 or Module 2);
2) The other elective can be any of the following subjects:
a) Category A subjects;
b) Applied Learning subjects with Attained with Distinction (I) or above;
c) Other Language subjects at Grade E or above.
Remarks on other requirements:
Applicants are required to submit a portfolio and to attend an interview.
Programme Description
This transdisciplinary programme is designed for students who are business-minded and wish to pursue a career in the entertainment business. It will educate graduates who are well-versed both in creative industries and business.
Entertainment business has a very broad coverage: film, music, media, gaming, cultural events and performances. As it has seen rapid development in Hong Kong and the Mainland in recent years, there is a strong need for specialists who can perform a wide range of duties including finance, marketing, administration, audience development, education and beyond. More importantly, as technologies are changing the viewer experience drastically, the business constantly looks for specialists who can push for the future forms of entertainment.
HKBU is recognised for its strengths in film, acting, music, visual arts, culture and humanities, as well as strong connections with the industries. It is well-prepared to develop into a research and education hub for creative industries in the next few years. Creative Media and Practice is indeed one of the three interdisciplinary research clusters in HKBU’s 10-year Strategic Plan.
The programme is open to students from all academic backgrounds.
Unique Features
Firstly, students will work closely in teams alongside with professors and professionals who are interested in different aspects of the entertainment business. Secondly, students will make full use of the existing facilities in HKBU such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity to be opened in 2023/24. Thirdly, the programme is solution-based as students will complete multiple collaborative real-life projects in the industries.
Student Learning Experiences
The key learning activities, particularly in the last two years, are collaboration on projects from the industries, experiential learning and constant problem-solving. Students will work with renowned professors and experts from around the world and the Mainland. They will also undergo multiple learning experiences in Hong Kong, the Mainland particularly the Greater Bay Area, as well as overseas.
Career Opportunities
Graduates can competently take up positions in administration, marketing and project and event management for arts and culture and creative industries. They will be effective in running business operations, engaging the public and improving customer service and front-stage experience. Their employers include creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, event organisers and the Government.
Remarks
(1) Subject to the University's approval, this new programme will be launched in 2022 entry.
(2) As the 2022/23 academic year is the beginning of the 2022/23 - 2024/25 triennium for which the allocation of UGC-funded places are still subject to the Government's approval, the number of intake places shown above is indicative only and subject to changes or confirmation.
The Programme will consider Extended Part of Mathematics (Module 1 or 2) as an unspecified elective subject in meeting the entrance requirements and as a whole subject in score calculation.
The Programme will consider any Applied Learning subjects as an unspecified elective subject.
In general, the scores for the Applied Learning subjects (Category B) are converted as follows:
Attained with Distinction II=4, Attained with Distinction I=3, Attained=2
The Programme will consider Other Language subjects at Grade E or above as an unspecified elective subject.
In general, the scores for the Other Language subjects (Category C) are converted as follows:
A=5**, B=5*, C=5, D=4, E=3
| Tie-breakers | Remarks |
| HKDSE Academic Score (plus interview score, if any) | Derived from the score formula of individual programme |
| Interview Performance | Applicable to School Principal's nominees / applicants with a disability / OEA applicants / regular applicants with interview |
| Band | Band A applicants will be ranked first then Band B, and so on. A (Prog. Choice 1 - 3) > B (Prog. Choice 4 - 6) > C (Prog. Choice 7 - 10) > D (Prog. Choice 11 - 15) > E (Prog. Choice 16 - 20) |
| HKDSE English Score | Take the best score of HKDSE English Language Result |
Note:
As programmes select students not only on the basis of the HKDSE results, the actual results of the students admitted to each programme may vary from year to year (depending on the overall results achieved by applicants in a particular year, the number of applicants applying to the programme, changes in selection criteria, etc.). Please be reminded that information listed above is for reference ONLY and is subject to change, and should NOT be used to predict the chance of admission to any programme.