Cross / Transdisciplinary / Personalised Pathway Programmes 
The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Government Funded
15
September 2023
HK$42,100 (local); HK$145,000 (non-local)
128
Programme Requirements
| HKDSE Core Subject(s) | Minimum Level |
| CHINESE LANGUAGE | 3 |
| ENGLISH LANGUAGE | 3 |
| LIBERAL STUDIES | 2 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
| ANY 2 SUBJECTS Notes | 3 |
Notes for elective subjects:
1) One of the electives must be any Category A subjects including Extended Part of Mathematics (Module 1 or Module 2);
2) The other elective can be any of the following subjects:
a) Category A subjects;
b) Applied Learning subjects with Attained with Distinction (I) or above;
c) Other Language subjects at Grade E or above.
Remarks on other requirements:
Applicants are required to submit a portfolio and to attend an interview.
Programme Description
This transdisciplinary programme is designed for students who are business-minded and wish to pursue a career in the entertainment business and/or arts, cultural and creative industries.
Entertainment business covers a very broad coverage: film, music, media, gaming, cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties including content development, licensing, finance, marketing, administration, circulation, audience development, public education and more importantly, who can support and champion the fast-evolving new forms of audience engagement.
HKBU is recognised for its strengths in film, acting, music, visual arts, culture and humanities, as well as strong connections with the industries. It is well-prepared to develop into a research and education hub for creative industries in the next few years. Creative Media and Practice is indeed one of the three interdisciplinary research clusters in HKBU’s 10-year Strategic Plan.
The programme is open to students from all academic backgrounds.
Unique Programme Features
The programme is solution-based as students will complete multiple collaborative real-life projects in the industries.
Firstly, students will work closely in teams alongside with professors and professionals who are interested in different aspects of the entertainment business and/or arts, cultural and creative industries. Secondly, students will make full use of the existing facilities in HKBU such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity to be opened in 2023/24. Thirdly, students will be given options to explore the range of theory and research across the disciplines of arts and business while mandating the completion of core units in creativity, cultural understanding, ethics, and communication.
Student Learning Experiences
Students will undergo an array of experiential learning activities such as transdisciplinary studio collaboration, industry seminars and roundtable discussions. They will work on company-based projects to provide solutions to real-life problems in the creative and cultural industries under the supervision of renowned professors and experts in and outside Hong Kong. They will attend local and overseas field trips and complete internships in the Mainland particularly the Greater Bay Area and overseas.
Upon graduation, students will have a strong portfolio documenting their achievements. Skills such as teamwork and communication will also be cultivated and assessed.
Career Opportunities
Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing
venues, art groups, NGOs and foundations, art traders, event organisers and the Government.
The Programme will consider Extended Part of Mathematics (Module 1 or 2) as an unspecified elective subject in meeting the entrance requirements and as a whole subject in score calculation.
The Programme will consider any Applied Learning subjects as an unspecified elective subject.
In general, the scores for the Applied Learning subjects (Category B) are converted as follows:
Attained with Distinction II=4, Attained with Distinction I=3, Attained=2
The Programme will consider Other Language subjects at Grade E or above as an unspecified elective subject.
In general, the scores for the Other Language subjects (Category C) are converted as follows:
A=5**, B=5*, C=5, D=4, E=3
| Tie-breakers | Remarks |
| HKDSE Academic Score (plus interview score, if any) | Derived from the score formula of individual programme (The programme will consider the best 5 HKDSE subjects in Academic Score calculation.) |
| Interview Performance | Applicable to School Principal's nominees / applicants with a disability / OEA applicants / regular applicants with interview |
| Band | Band A applicants will be ranked first then Band B, and so on. A (Prog. Choice 1 - 3) > B (Prog. Choice 4 - 6) > C (Prog. Choice 7 - 10) > D (Prog. Choice 11 - 15) > E (Prog. Choice 16 - 20) |
| HKDSE English Score | Take the best score of HKDSE English Language Result |
Note:
As programmes select students not only on the basis of the HKDSE results, the actual results of the students admitted to each programme may vary from year to year (depending on the overall results achieved by applicants in a particular year, the number of applicants applying to the programme, changes in selection criteria, etc.). Please be reminded that information listed above is for reference ONLY and is subject to change, and should NOT be used to predict the chance of admission to any programme.