School of Business

Bachelor of Business Administration (Hons) - Economics and Data Analytics Concentration

Programme Code

JS2120


Year of Entry

Year 3

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

Class Start Date

September 2022

Annual Tuition Fees

HK$42,100 (local); HK$140,000 (non-local) (Subject to the University's annual review)

Credits Required for Graduation

128

General Information

The Bachelor of Business Administration (Hons) Programme (Economics and Data Analytics Concentration) offers  knowledge  of  economic  reasoning  and  data  analytics  – a combination that meets the employers’ demand nowadays. The programme offers a variety of economics courses that allow students to apply economic reasoning to analyze individual markets and macroeconomies; and to make decisions and formulate strategies for business and government. It also prepares students for developing careers in the field of data analytics by providing them with skills associated with quantitative and statistical analysis, big data analytics, programming, data visualization and machine learning. By taking various applied electives, in addition  to  the  core  foundation  courses,  students  will be trained to analyse business  and  social  issues  using  a  data-driven  approach.  It  allows them  to  customize their learning experiences to fit their preferences and career aspirations.


Unique Features

  • Combine economic thinking with data analytics to equip graduates with knowledge that are crucial for their career developments.
  • Provide vigorous training in data analytical techniques to facilitate economic application of economic thinking and analysis to business decision making, public policies, and practical issues.
  • Provide frontier economic knowledge that applies to dynamic markets and digital economies.
  • Ample opportunities for students to equip themselves with up-to-date market developments and technical skills, such as seminars offered by industry leaders, regulatory bodies and government officials, workshops focusing on uses of updated software, database application and programming skills.
  • Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.


Student Learning Experiences

All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.


Career Opportunities

On top of the likely employment for BBA graduates in management, marketing, accounting and banking, our graduates have also pursued their professional careers in investment banking, data analytics, business consultancy, credit analysis and risk management and compliance. Our training also paves way to graduate studies, which are commonly required for further career advancement.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).

 

Associate Degree/ Higher Diploma Students/ Holders

Local final year students or graduates of an Associate Degree/ Higher Diploma programme at an institution recognised by the University are eligible for publicly-funded senior year places.

 

Transfer Students

Transfer students who are currently enrolled in a Bachelor’s degree or higher degree programmes at a local or non-local university may apply. 

Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.