Programme Description

The Bachelor of Business Administration (Hons) Programme (Economics and Data Analytics Concentration) offers knowledge of economic reasoning and data analytics – a powerful combination that meets the employers’ demand nowadays. The programme offers a variety of economics courses that allow students to apply economic reasoning to analyze individual markets and macroeconomies; and to make decisions and formulate strategies for business and government. It also prepares students for developing careers in the field of data analytics by providing them with skills associated with quantitative and statistical analysis, big data analytics, programming, data visualization and machine learning. By taking various applied electives, in addition to the core foundation courses, students will be trained to analyse business and social issues using a data-driven approach. It allows them to customize their learning experiences to fit their preferences and career aspirations. 

Unique Features

• Focus on the application of economic reasoning, data analytics and casual inference to better formulate strategies for corporates. 
• Provide frontier economic knowledge that apply to dynamic world and markets by constantly improving current and enriching curriculum.
• Equip graduates with knowledge and skills that are crucial for their career developments in the fast-changing world by combining economic thinking with data analytics.
• Ample opportunities for students to equip themselves with up-to-date market developments and technical skills, such as seminars offered by industry leaders, regulatory bodies and government officials, workshops focusing on uses of updated software, database application and programming skills.
• Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.

Student Learning Experiences

• All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.

Career Opportunities

Graduates can develop a wide range of career options. On top of the likely employment for BBA graduates in management, marketing, accounting and banking, many advanced career opportunities in financial and business sectors, such as data analysts, business consultants, asset management, credit analyst, risk management, treasury, and compliance, require specifically both technical and broad-based knowledge that the concentration offers. Our training also paves way to graduate studies, which are commonly required for further career advancement.

Remark:

1. Subject to University annual review.