The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
HK$42,100 (local); HK$140,000 (non-local) (Subject to the University's annual review)
The Bachelor of Business Administration (Hons) Programme (Economics and Data Analytics Concentration) offers knowledge of economic reasoning and data analytics – a combination that meets the employers’ demand nowadays. The programme offers a variety of economics courses that allow students to apply economic reasoning to analyze individual markets and macroeconomies; and to make decisions and formulate strategies for business and government. It also prepares students for developing careers in the field of data analytics by providing them with skills associated with quantitative and statistical analysis, big data analytics, programming, data visualization and machine learning. By taking various applied electives, in addition to the core foundation courses, students will be trained to analyse business and social issues using a data-driven approach. It allows them to customize their learning experiences to fit their preferences and career aspirations.
Student Learning Experiences
All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.
On top of the likely employment for BBA graduates in management, marketing, accounting and banking, our graduates have also pursued their professional careers in investment banking, data analytics, business consultancy, credit analysis and risk management and compliance. Our training also paves way to graduate studies, which are commonly required for further career advancement.
We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).
Associate Degree/ Higher Diploma Students/ Holders
Local final year students or graduates of an Associate Degree/ Higher Diploma programme at an institution recognised by the University are eligible for publicly-funded senior year places.
Transfer students who are currently enrolled in a Bachelor’s degree or higher degree programmes at a local or non-local university may apply.
Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.