The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
Government Funded
25
September 2025
HK$44,500 (local); HK$175,000 (non-local) i
128
Programme Requirements
HKDSE Core Subject(s) | Minimum Level |
CHINESE LANGUAGE | 3 |
ENGLISH LANGUAGE | 3 |
CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
MATHEMATICS COMPULSORY PART | 2 |
Elective Subject(s) | Minimum Level |
ANY 2 SUBJECTS Notes | 3 |
Notes for elective subjects:
1) One of the electives must be any Category A subjects (excluding Extended Part of Mathematics (Module 1 or Module 2));
2) The other elective can be any of the following subjects:
a) Category A subjects (including Extended Part of Mathematics (Module 1 or Module 2));
b) Category B (Applied Learning) subjects with "Attained with Distinction (I)" or above;
c) Category C (Other Language) subjects at Grade C or above.
Please refer to the following link for the details of General and Programme Entrance Requirements:
http://admissions.hkbu.edu.hk/ug/jupas_requirement
Remarks on other requirements:
Portfolio submission is optional but is preferred.
Programme Description
This transdisciplinary programme is designed for students who are business-minded and wish to pursue a career in the entertainment business and/or arts, cultural and creative industries.
Entertainment business covers a very broad coverage: film, music, media, gaming, cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties including content development, licensing, finance, marketing, administration, circulation, audience development, public education and more importantly, who can support and champion the fast-evolving new forms of audience engagement.
HKBU is recognised for its strengths in film, acting, music, visual arts, culture and humanities, as well as strong connections with the industries. It is well-prepared to develop into a research and education hub for creative industries in the next few years. Creative Media and Practice is indeed one of the three interdisciplinary research clusters in HKBU’s 10-year Strategic Plan.
The programme is open to students from all academic backgrounds.
Unique Programme Features
The programme is solution-based as students will complete multiple collaborative real-life projects in the industries.
Firstly, students will work closely in teams alongside with professors and professionals who are interested in different aspects of the entertainment business and/or arts, cultural and creative industries. Secondly, students will make full use of the existing facilities in HKBU such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity to be opened in 2023/24. Thirdly, students will be given options to explore the range of theory and research across the disciplines of arts and business while mandating the completion of core units in creativity, cultural understanding, ethics, and communication.
Transdisciplinary Second Majors / Second Majors
The University envisions the importance of transdisciplinary innovations in response to the global challenges and offers a flexible curriculum structure that is much more agile and fits the present and yet-to-known future needs. Students will have the opportunity to opt for a transdisciplinary second major (TSM) / second major (SM) on top of their major. TSMs are geared for particular talent needs in Hong Kong and prepare students to pool knowledge from different disciplines to excel in multiple career, whereas SMs prepare students to gain in-depth knowledge from another discipline to complement the first major. This approach equips students not only for their careers, but also the future development of their respective fields. Nine TSMs / SMs will be launched in the 2025/26 academic year (subject to the approval of the University Senate).
Student Learning Experiences
Students will undergo an array of experiential learning activities such as transdisciplinary studio collaboration, industry seminars and roundtable discussions. They will work on company-based projects to provide solutions to real-life problems in the creative and cultural industries under the supervision of renowned professors and experts in and outside Hong Kong. They will attend local and overseas field trips and complete internships in the Mainland particularly the Greater Bay Area and overseas.
Upon graduation, students will have a strong portfolio documenting their achievements. Skills such as teamwork and communication will also be cultivated and assessed.
Career Opportunities
Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, art traders, event organisers and the Government.
Remark
i. Subject to University annual review.
Extended Part of Mathematics (Module 1 or Module 2) can be recognised for fulfilment of the second elective requirement.
The Programme will consider Category B subjects (Applied Learning) with “Attained with Distinction (I)” or above for fulfilment of the second elective requirement.
The scores for Category B subjects are converted as follows:
Attained with Distinction (II)=4, Attained with Distinction (I)=3
The Programme will consider Category C subjects (Other Language) at Grade C or above for fulfilment of the second elective requirement.
The scores for Category C subjects are converted as follows:
Year of Entry |
HKDSE Category C Subjects |
Conversion Scores |
||
7 |
5.5 |
4 |
||
2025 |
Japanese |
N1 |
N2 |
N3 |
French, German and Spanish |
C1, C2 |
B1, B2 |
A2 |
|
Korean |
Level 6 |
Levels 4, 5 |
Level 3 |
Tie-breakers | Remarks |
HKDSE Academic Score (plus interview score, if any) | Derived from the score formula of individual programme (The programme will consider the best 5 HKDSE subjects in Academic Score calculation.) |
Interview Performance | Applicable to School Principal's nominees / applicants with a disability / OEA applicants / regular applicants with interview |
Band | Band A applicants will be ranked first then Band B, and so on. A (Prog. Choice 1 - 3) > B (Prog. Choice 4 - 6) > C (Prog. Choice 7 - 10) > D (Prog. Choice 11 - 15) > E (Prog. Choice 16 - 20) |
HKDSE English Score | Take the best score of HKDSE English Language Result |
Note:
As programmes select students not only on the basis of the HKDSE results, the actual results of the students admitted to each programme may vary from year to year (depending on the overall results achieved by applicants in a particular year, the number of applicants applying to the programme, changes in selection criteria, etc.). Please be reminded that information listed above is for reference ONLY and is subject to change, and should NOT be used to predict the chance of admission to any programme.