School of Business

Bachelor of Business Administration (Hons) - Strategic Retail Management and Innovation Concentration

Programme Code


Year of Entry

Year 3

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

Class Start Date

September 2024

Annual Tuition Fees

HK$42,100 (local); HK$145,000 (non-local) i

Credits Required for Graduation


Programme Description

The Strategic Retail Management & Innovation Concentration is the latest Concentration opened for admission since 2023. Students will receive opportunities to equip themselves with professional retailing knowledge and management and business skills to become competitive and ethical business leaders and managerial personnel in the retail industry.

Unique Features

  • The Only UGC-Funded Retail Management Bachelor Degree Program in Hong Kong
  • Aim at Grooming Business Leaders and Top Talents in the Retail Sector
  • Dual Emphasis on Theory and Practice
  • Seminars Delivered by Senior Executives
  • Job Shadowing with Senior Executives for the Outstanding Students
  • Network Development with the Professionals in the Retail sector
  • Internship with Top Retailers

Student Learning Experiences

  • Students are highly recommended to acquire valuable hands-on experience and develop network in the retail field through taking an internship. In the past, students have taken internships at various companies such as A.S. Watson Group, Imaginex Group, Nike, HKT Services Limited, CR Care, Optical 88 Limited, and Decathlon. Job functions covered different areas, such as marketing, brand management, category management, sales operation, and merchandising.
  • All BBA students must have completed 20 hours of courses on LinkedIn Learning platform during their studies at HKBU to be qualified for graduation.
  • Students are encouraged to join the exchange programme too. HKBU and the School of Business have signed 250+ exchange agreements with renowned universities across the world.

Career Opportunities

Graduates can pursue careers in retail sector in Hong Kong and worldwide



  1. Subject to University annual review.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).


Associate Degree/ Higher Diploma Students/ Holders

Local final year students or graduates of an Associate Degree/ Higher Diploma programme at an institution recognised by the University are eligible for publicly-funded senior year places.


Transfer Students

Transfer students who are currently enrolled in a Bachelor’s degree or higher degree programmes at a local or non-local university may apply. 

Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.