School of Communication

Bachelor of Communication—Journalism Major—Data and Media Communication Concentration

Programme Code


Year of Entry

Year 3

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

Class Start Date

September 2020

Annual Tuition Fees

HK$42,100 (local); HK$140,000 (non-local)

Credits Required for Graduation


Data and Media Communication Concentration provides students with the cutting-edge interdisciplinary knowledge and skills in data media and communication needed for the changing landscape of today’s media industry. Students study the concepts and methods of dealing with data, generating exclusive stories from big data and using multi-dimensional tools to present the results. Special emphasis is placed on the essential skills of data journalism, including new gathering, investigative reporting, data-driven storytelling and news visualization.


Unique Features

Students in the Journalism Major pursue studies in three major areas: (1) professional journalism, in which students learn the principles and skills of gathering, presenting, and producing news and current affairs; (2) the theoretical foundations of the profession, in which students develop a conceptual understanding of the profession and its role in society through legal, ethical, political, historical, economic and media communication theory courses; and (3) complementary studies of the relationship between broadcast or print or internet journalism and society as well as the way politics, government, business, and law operate in both local and international communities. In all these areas, emphasis is in Hong Kong and mainland China, with due attention to the international context in which both communities operate.

The journalism practicum courses are an essential component of journalism education to develop students’ ability to write well, edit well, and to produce quality print, internet and broadcast news stories. While necessary supervision is provided, students are allowed autonomy in their involvement.

The News Portal “BU J-LAB” serves as a platform for the Journalism students to learn by doing and to gain hands-on experience in new media setting. It integrates students’ reporting work and covers the content of the news stories produced by the students. Topics included current affairs, politics, business and finance, culture and leisure.


Student Learning Experiences

Almost every year, the department organizes reporting study trips for journalism students. Our students are also encouraged to go on exchange study at one of the many universities we partner with around the world, including in the United States, Australia and Europe.


Career Opportunities

Data and Media Communication Concentration is designed to train prospective journalists for employment in a wide range of media production and communication industries which adapt new technologies to reporting and writing. Besides joining news organizations, graduates can also work for public relations corporations, the marketing sector and other organizations such as Non-Governmental Organizations (NGOs), to perform data-driven storytelling. Another career path is governmental and administrative positions, with graduates standing out for their interdisciplinary skills in writing and programming.



^ Subject to annual review and the University's approval.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).


Associate Degree/ Higher Diploma Students/ Holders

AD/ HD holders or students studying in the final year of AD /HD programmes may apply for Year 3 entry.


Transfer Students

Transfer students are current students of recognised local/ overseas institutions who are enrolled in a full-time or sandwich government-funded or self-financed degree programme.

Applicants who have completed at least one year of study of a 3-year degree programme or two years of study of a 4-year degree programme may apply for Year 3 entry.

Inter-institutional transfer of students is considered on a case-by-case basis.


Degree Holders

Holders of Bachelor’s/ Master’s/ Doctoral Degree or students studying in the final year of a degree programme may apply for Year 3 entry.