School of Communication and Film

Bachelor of Communication (Hons) in Film (Animation and Media Arts Concentration)

Programme Code

JS2320


Year of Entry

Year 3

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

Class Start Date

September 2022

Annual Tuition Fees

HK$42,100 (local); HK$140,000 (non-local) (Subject to the University's annual review)

Credits Required for Graduation

128

The Animation and Media Arts Concentration offers a comprehensive curriculum of animation and media arts, with a focus on digital animation. The curriculum comprises foundational courses in storytelling, visual arts and creative thinking, as well as advanced courses in digital animation. Students can also choose to specialize in selected areas such as interactive media, game and graphic design through a wide range of advanced level courses.

It adopts programme-based admission. Potential candidates will be invited for interview in individual/ group format. They are required to present their portfolios during the interview. The portfolios should be in digital format and demonstrate candidates’ potential in creativity, visual and design literacy, animation and/or game design.

 

Unique Features

The Animation and Media Arts Concentration equips students with the knowledge required to develop careers in the creative industries, such as film and television production, digital animation and media – or arts-related administration. It also provides theoretical training in visual media and creativity, with an emphasis on digital animation and interactivity.

 

Student Learning Experiences

  • Exchange Opportunities
    Hong Kong Baptist University is a learning community dedicated to provide whole person education. International Office promotes international activities that ensure prominence for global competence. For the details of exchange opportunities, please visit the International Office website at https://intl.hkbu.edu.hk/
  • Film and Animation Festival Tours
    The Academy of Film organizes a series of Film and Animation Festival Tours to enhance students’ competitive edge and their international/ global exposure such as Sitges International Fantastic Film Festival (Barcelona, Spain), Busan International Film (Korea), Toronto Reel Asian International Film Festival (Toronto), Far East Film Festival (Udine, Italy), Bucheon International Fantastic Film Festival (Korea) etc.
  • Internship
    Students are encouraged to undertake a non-graded and zero-unit professional internship during their study. The company such as TVB, Cable TV, RTHK, animation & visual effect studio, corporate communication division, graphic design house, advertising agency, production house etc. will provide internship opportunities (subject to availability) to students.

 

Career Opportunities

Career prospects for graduates include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT. education, publishing, corporate communication, arts and media administration and management.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).

 

Associate Degree/ Higher Diploma Students/ Holders

Local final year students or graduates of an Associate Degree/ Higher Diploma programme at an institution recognised by the University are eligible for publicly-funded senior year places.

 

Transfer Students

Transfer students who are currently enrolled in a Bachelor’s degree or higher degree programmes at a local or non-local university may apply. 

Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.

Applicants may need to submit a portfolio for assessment. Portfolios should demonstrate the applicant's potential in creativity, visual and design literacy, animation and/ or game design.