Programme Requirements

  - Subject to fulfilling the interview selection criteria set by the School of Business, applicants who select this programme as Band A choice may be selected for interview.

Note:
This programme will consider the following subjects as unspecified elective subject:
a)  Extended Part of Mathematics (Module 1 or Module 2);
b) Other Language subjects at Grade E or above.

Choices of Major Programme

• Applied Economics
• Entrepreneurship
• Finance
• Human Resources Management
• Information Systems and e-Business Management
• Marketing

For details of Major Programme assignment, please visit School website at http://bba.hkbu.edu.hk/eng/programmes/concentration-assignment/index.jsp

Programme Description

The Bachelor of Business Administration (Hons) Programme (Concentration Undecided) is an integrated combination of general education and high quality business studies. It is designed for students who have great interest in business studies but haven’t decided on a focus field yet. Admitted students can investigate different concentrations by completing a common Year 1 curriculum and must declare their concentration by the end of Year 1.

Students can choose from one of the following six areas which they will specialize from Year 2 onwards:

• Applied Economics Concentration
• Entrepreneurship Concentration
• Finance Concentration
• Human Resources Management Concentration
• Information Systems and e-Business Management Concentration
• Marketing Concentration
   

The School does not set any quota and will accommodate students' choice of Concentration. Additional graduation options include a Double Concentration within the BBA, or a Minor in a non-business discipline.

Unique Features

• Experiential Learning: All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.
• Local and Overseas Internship Opportunities: The School cooperates with well-known organizations to offer BBA students a variety of exchange and internship opportunities.
• Extensive exchange opportunities: The School signed a total of 197 exchange agreements with renowned universities worldwide.
• Close teacher-student relationship: Average class size of BBA Programmes is 45 students.
• High graduate employment rate: 96% of BBA students employed full-time 6 months after graduation.
• Triple accreditations: HKBU School of Business is among the 1% of the world's business schools to be triple-accredited.

Career Opportunities

Graduates can explore a wide range of career options in accounting and management, advertising, banking, business analysis, global and China business, economic analysis, finance, IS auditing, management or human resources management, marketing/sales, research, systems analysis, training, and consulting.

Remarks

1)# As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.

2) Students may have the option of taking an integrated programme by extending their undergraduate study by one year, leading to the award of a bachelor's degree in that Major plus a Diploma in Education.