School of Communication

Bachelor of Communication

Programme Code

JS2310


Year of Entry

JUPAS - HKDSE: Year 1

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

First Year Intake Number

80 - 90 (subject to changes) #

Class Start Date

September 2019

Annual Tuition Fees

HK$42,100 (local); HK$120,000 (non-local)

Credits Required for Graduation

128

Programme Requirements

Programme Requirements
HKDSE Core Subject(s) Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
2 SUBJECTSNote 3

- Good results in Chinese Language and English Language are preferred.

- High choice banding in JUPAS application is preferred.

 

Note:

  1. One of the elective subjects must be a Category A subject.
     
  2. One of the elective subjects can be:
    a)  Extended Part of Mathematics (Module 1 or Module 2); 
    b) Other Language subjects at Grade E or above; 
    c) Related Applied Learning subjects (with "Attained with Distinction I"  or above) listed in the following website: 
    http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html

 

Choices of Major Programme

  • Journalism
    • Chinese Journalism
    • Data and Media Communication*
    • International Journalism
      (*A joint programme run by Department of Journalism and Department of Computer Science to be offered in academic year 2018/2019)
  • Public Relations and Advertising
    • Advertising and Branding
    • Organizational Communication
    • Public Relations

For details of Major Programme assignment, please visit School website at http://www.comm.hkbu.edu.hk/admission/en/majors_allocation.html

 

Programme Description

The Bachelor of Communication (Hons) Programme offers a variety of ways to explore the exciting field of communication, and equips graduates with the skills required to embark on stimulating and meaningful careers, postgraduate studies, or both. All programmes are designed in the spirit of the University’s tradition of “whole-person education”, and about half of the units in every programme are devoted to General Education (GE) courses or free elective courses. Students spend the first year of the four-year programme mainly covering required GE courses, and School core courses.

The programme offers three majors, two of them adopt broad-based admission.  Students will opt for Majors and Concentrations in Year 1 and Year 2 respectively. These two majors are Journalism and Public Relations and Advertising.

The Journalism Major offers three Concentrations:

Chinese Journalism Concentration provides a professional education for students who aspire to work in the Chinese-language media. Apart from acquiring news writing and reporting skills in Chinese (Cantonese/Mandarin), students develop their analytical thinking skills by taking courses in media literacy, press law and communication research.*

Data and Media Communication Concentration is jointly offered by the Department of Journalism and the Department of Computer Science. This Concentration provides students with the cutting-edge interdisciplinary knowledge and skills in data and media communication needed for the changing landscape of today's media industries. Students are equipped with the essential skills of data journalism, including news gathering, investigative reporting, data-driven storytelling and news visualization.

International Journalism Concentration prepares students for the important role of informing Hong Kong about the world and the world about Hong Kong. Developing students’ writing and reporting skills in English is the core mission of the programme. Students receive a comprehensive education in the techniques of print, broadcast and web-based journalism. Theoretical courses in media systems, global news and press law are also offered.*

* Chinese Journalism and International Journalism students could also opt to specialise in one of the following three streams: Broadcast Journalism Stream, Financial Journalism Streamor General Journalism Stream.

 

The Public Relations and Advertising Major offers three Concentrations:

Advertising and Branding Concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion.

Organizational Communication Concentration focuses on developing students’ knowledge integration and creation capabilities, expressive, analytical and critical thinking skills, team building, decision-making and problem-solving abilities.

Students of the Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organizations).

 

Unique Features

  • In 2011, the School of Communication was recognized as one of the world’s top 10 journalism schools by Asian Correspondent, a well-known website.
  • The Advertising and Branding Concentration and Public Relations Concentration under the Public Relations and Advertising Major won recognition from the International Advertising Association (IAA) – the world’s most influential organization in the advertising industry.  Graduates are awarded the IAA’s Diploma in Marketing Communications, in addition to the Bachelor of Communication degree.

 

Student Learning Experiences

The School has more than 40 student exchange partners in various countries, including Australia, Canada, Czech Republic, Germany, Japan, Korea, Norway, Sweden, Taiwan, the Netherlands, the United Kingdom and the United States.

Students going on exchange can receive financial support from the Academy/Department, the School and the University.

Having nurtured over 10,000 alumni in the past 50 years, we have strong connections with the media industry, which offers lots of internship opportunities.

International students from diverse cultural backgrounds can apply for placements at international media organizations with big operations in Hong Kong, such as Bloomberg and Reuters.

 

Career Opportunities

Many graduates of Journalism Major become reporters, editors, correspondents and producers in print, electronic and online media.  Others move into related fields such as public relations, marketing, business and commerce, government service and education.  Some pursue further studies in Hong Kong or overseas.  We have a good number of winners of prestigious media awards and scholarships for postgraduate studies abroad.

Graduates of Public Relations and Advertising Major are prepared to take up jobs in public relations firms and advertising agencies, and they are expected to become well-rounded leaders in various fields of communication. The programme has over 1,000 alumni engaging in managerial and executive levels in advertising agencies, public relations firms.
 

Remarks

#As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.

For 2019 entry, the Programme will consider Extended Part of Mathematics (Module 1 or 2) as  unspecified elective subject in meeting the entrance requirements and as a whole subject in score calculation.

 

The Programme recognises the qualification "Attained with Distinction I" or above in subjects in Applied Learning listed in the following website: http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html as unspecified elective subject. 

In general, the scores for the Applied Learning Subjects (Category B) are converted as follows:

Attained with Distinction II=4, Attained with Distinction I=3, Attained=2

The Programme will consider grade E or above in Other Language subjects as unspecified elective subject.

In general, the scores for the Other Language Subjects (Category C) are converted as follows:

A=5**, B=5*, C=5, D=4, E=3

  1. Upon score calculation and compilation of interview results (if any), eligible applicants will be given a rank in the Merit Order List to the JUPAS Office. The Merit Order List will be generated according to the priority given to the list of Tie-breakers. During the admissions process, the following are the most commonly used tie-breakers by the programmes offered by the University.
     
    The most commonly used tie-breakers by the programmes offered by the University
    Tie-breakers Remarks
    HKDSE Academic Score (plus interview score, if any) Derived from the score formula of individual programme
    e.g.: 4 core subjects + 1 best/specified elective or 2 best/specified electives
    Interview Performance Applicable to School Principal's nominees / applicants with a disability / OEA applicants / regular applicants with interview
    Band Band A applicants will be ranked first then Band B, and so on.
    A (Prog. Choice 1 - 3) >
    B (Prog. Choice 4 - 6) >
    C (Prog. Choice 7 - 10) >
    D (Prog. Choice 11 - 15) >
    E (Prog. Choice 16 - 20)
    HKDSE English Score Take the best score of HKDSE English Language Result
    HKDSE Standard Score + 1 best X Sum of scores for 4 core subjects plus 1 best/specified elective subject (Category A)
     
  2. If a programme ranks the tie-breakers as: '1' to 'HKDSE Academic Score', '2' to 'Band', '3' to 'HKDSE Standard + 1 best X Subject Score', applicants with highest HKDSE Academic Score will be ranked first. If there are two applicants having the same HKDSE Academic Score, the one who places the programme in a higher band choice will be ranked higher. If the two applicants are the same on the first 2 tie-breakers, their HKDSE Standard + 1 best X Subject Score will be compared, the one with higher HKDSE Standard + 1 best X Subject Score will be given a higher rank, and so on.

 

 

Note:

As programmes select students not only on the basis of the HKDSE results, the actual results of the students admitted to each programme may vary from year to year (depending on the overall results achieved by applicants in a particular year, the number of applicants applying to the programme, changes in selection criteria, etc.). Please be reminded that information listed above is for reference ONLY and is subject to change, and should NOT be used to predict the chance of admission to any programme.