School of Communication

Bachelor of Communication

Programme Code

JS2310


Year of Entry

JUPAS - HKDSE: Year 1

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

First Year Intake Number

108 (subject to changes)

Class Start Date

September 2018

Annual Tuition Fees

HK$42,100 (local); HK$120,000 (non-local)

Credits Required for Graduation

128

Programme Requirements

Programme Requirements
HKDSE Core Subject(s) Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS* 3

- Good results in Chinese Language and English Language are preferred.

- High choice banding in JUPAS application is preferred.

* Remarks: One of the elective subjects can be: a)  Extended Part of Mathematics (Module 1 or Module 2);  b) Other Language subjects at Grade E or above; c) Related Applied Learning subjects (with "Attained with Distinction I"  or above) listed in the following website: http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html

           

 

Choices of Major Programme

  • Film
    • Animation and Media Arts*
    • Film and Television
      (*Animation and Media Arts Concentration will not join broad-based admission. It has adopted programme-based admission since academic year of 2017. For admission of Film Major - Animation and Media Arts Concentration, please refer to the programme JS2320.)
  • Journalism
    • Chinese Journalism
    • Data and Media Communication
    • Financial Journalism
    • International Journalism
  • Public Relations and Advertising
    • Advertising and Branding
    • Organizational Communication
    • Public Relations

For details of Major Programme assignment, please visit School website at http://www.comm.hkbu.edu.hk/admission/en/majors_allocation.html

 

Programme Description

The Bachelor of Communication (Hons) Programme offers a variety of ways to explore the exciting field of communication, and equips graduates with the skills required to embark on stimulating and meaningful careers, postgraduate studies, or both.  All programmes are designed in the spirit of the University's tradition of "whole-person education", and about half of the units in every programme are devoted to General Education (GE) courses or free elective courses.  Students spend the first year of the four-year programme mainly covering required GE courses, and four School core courses.  Students will opt for Majors and Concentrations in Year 1 and Year 2 respectively.  The Majors available in the 4-year curriculum are listed below:

The Film Major offers a unique integration of two Concentrations - Film and Television Concentration, Animation and Media Arts Concentration* - to equip students with the knowledge required to develop careers in the creative industries, such as audio-visual production, digital animation, interactive gaming, visual design and media- or arts-related administration.  Film and Television Concentration provides broad training in film, video and television, with attention to relevant areas of theory, history, and practice. 

*Animation and Media Arts Concentration will not join broad-based admission. It has adopted programme-based admission since academic year of 2017. For admission of Film Major - Animation and Media Arts Concentration, please refer to the programme JS2320.  

The Journalism Major offers four Concentrations: Chinese Journalism, Financial Journalism and International Journalism and Data and Media Communication.

Chinese Journalism Concentration provides a professional education for students to work in local media.  Broadcast Journalism will be offered as a stream under Chinese Journalism.  Chinese writing skills and analytical skills are the core of the programme.  Communication skills in Cantonese/ Mandarin are important too.

Financial Journalism Concentration provides a professional education for students who wish to work for print and broadcast media, specializing in business news reporting.  Courses in economics and finance, specially designed for financial journalists, will be provided.

International Journalism Concentration prepares students for the important tasks of telling Hong Kong about the world and the world about Hong Kong.  English skills are the core of the programme.  Apart from print journalism, students are introduced to the techniques and requirements of broadcast and web based news.  Theoretical courses in international comparisons and global news will be provided. 

Data and Media Communication Concentration provides students with the cutting-edge interdisciplinary knowledge and skills in data and media communication needed for the changing landscape of today's media industries. Students are equipped with essential skills of data journalism, including news gathering, investigative reporting, data-driven storytelling and news visualization.


The Public Relations and Advertising Major offers three Concentrations: Advertising and Branding Concentration, Organizational Communication Concentration and Public Relations Concentration.

Advertising and Branding Concentration prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotions.

Organizational Communication Concentration offers training in knowledge integration and creation, the development of expressive and analytical skills, critical thinking, team building, as well as decision-making and problem-solving ability.

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibilty, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit).

 

Career Opportunities

Career prospects for graduates of the Film Major include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT, education, publishing, corporate communication, arts and media administration and management.

Many gaduates of Journalism Major become reporters, editors, correspondents and producers in print, electronic and online media.  Others move into related fields such as public relations, marketing, business and commerce, government service and education.  Some pursue further studies in Hong Kong or overseas.  We have a good bumber of winners of prestigious media awards and schloarships for postgraduate studies abroad.

Graduates of Public Relations and Advertising Major are prepared to take up jobs in public relations firms and advertising agencies, and they are expected to become well-rounded leaders in various fields of communication. The programme has over 1,000 alumni engaging in managerial and executive levels in advertising agencies, public relations firms, business, non-profit making organizations and internet companies.

For 2018 entry, the Programme will consider Extended Part of Mathematics (Module 1 or 2) as unspecified elective subject in meeting the entrance requirements and as a whole subject in score calculation.

 

The Programme recognises the qualification "Attained with Distinction I" or above in subjects in Applied Learning listed in the following website: http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html as unspecified elective subject. 

In general, the scores for the Applied Learning Subjects (Category B) are converted as follows:

Attained with Distinction II=4, Attained with Distinction I=3, Attained=2

The Programme will consider grade E or above in Other Language subjects as unspecified elective subject.

In general, the scores for the Other Language Subjects (Category C) are converted as follows:

A=5**, B=5*, C=5, D=4, E=3

  1. Upon score calculation and compilation of interview results (if any), eligible applicants will be given a rank in the Merit Order List to the JUPAS Office. The Merit Order List will be generated according to the priority given to the list of Tie-breakers. During the admissions process, the following are the most commonly used tie-breakers by the programmes offered by the University.
     
    The most commonly used tie-breakers by the programmes offered by the University
    Tie-breakers Remarks
    HKDSE Academic Score (plus interview score, if any) Derived from the score formula of individual programme
    e.g.: 4 core subjects + 1 best/specified elective or 2 best/specified electives
    Interview Performance Applicable to School Principal's nominees / applicants with a disability / OEA applicants / regular applicants with interview
    Band Band A applicants will be ranked first then Band B, and so on.
    A (Prog. Choice 1 - 3) >
    B (Prog. Choice 4 - 6) >
    C (Prog. Choice 7 - 10) >
    D (Prog. Choice 11 - 15) >
    E (Prog. Choice 16 - 20)
    HKDSE English Score Take the best score of HKDSE English Language Result
    HKDSE Standard Score + 1 best X Sum of scores for 4 core subjects plus 1 best/specified elective subject (Category A)
     
  2. If a programme ranks the tie-breakers as: '1' to 'HKDSE Academic Score', '2' to 'Band', '3' to 'HKDSE Standard + 1 best X Subject Score', applicants with highest HKDSE Academic Score will be ranked first. If there are two applicants having the same HKDSE Academic Score, the one who places the programme in a higher band choice will be ranked higher. If the two applicants are the same on the first 2 tie-breakers, their HKDSE Standard + 1 best X Subject Score will be compared, the one with higher HKDSE Standard + 1 best X Subject Score will be given a higher rank, and so on.

 

 

Note:

As programmes select students not only on the basis of the HKDSE results, the actual results of the students admitted to each programme may vary from year to year (depending on the overall results achieved by applicants in a particular year, the number of applicants applying to the programme, changes in selection criteria, etc.). Please be reminded that information listed above is for reference ONLY and is subject to change, and should NOT be used to predict the chance of admission to any programme.