School of Communication and Film

Bachelor of Communication (Hons) in Public Relations and Advertising (Organizational Communication Concentration)

Programme Code


Year of Entry

Year 3

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

Class Start Date

September 2022

Annual Tuition Fees

HK$42,100 (local); HK$140,000 (non-local) (Subject to the University's annual review)

Credits Required for Graduation


The organizational communication concentration prepares the next generation of enterprising graduates by equipping them with the people communication skills to excel in professional organizational contexts.

Our graduates have been enjoying great career mobility as they are well-poised for a range of communication roles in commercial, governmental, and non-profit organizations.


Unique Features

The organizational curriculum is a strong blend of theory and practical applications at various levels of communication, emphasizing knowledge integration and creation, the development of expressive and analytical skills, critical thinking, team building, as well as decision-making and problem-solving ability.

The programme offers specific courses to equip students for professional careers in event planning and project management, leadership positions such as management trainee and entrepreneur, and organizational training and development.


Student Learning Experiences

Practice incubates knowledge. Our students take up internships with local and international organizations, from “in-house” corporate communication department of publicly-listed companies, start-ups, NGOs and public sector to global public relations and advertising agencies. A well-established industry network is our strength, in which students can better equip their study life with real-world practice.

Our student interns reap a heap of benefits on the road to be communication professionals. They can immerse themselves in specialized on-the-job training; they can get a real taste of the hectic and energetic industry life; they can also enlarge their network for friendship and career development advice.


Career Opportunities

Graduates can fill any of the vast number of the newly emergent communication functions demanded in modern corporations, government agencies and nonprofit organizations. Students in the ORGC concentration gradually acquire a set of skills transferable to a variety of professions. In addition to the advantage in communication expertise, our students fare very well in creativity, critical thinking, self-discipline, EQ, problem solving, leadership, team management, project management, and overall professionalism.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).


Associate Degree/ Higher Diploma Students/ Holders

Local final year students or graduates of an Associate Degree/ Higher Diploma programme at an institution recognised by the University are eligible for publicly-funded senior year places.


Transfer Students

Transfer students who are currently enrolled in a Bachelor’s degree or higher degree programmes at a local or non-local university may apply. 

Please note that according to the guidelines of the University Grants Committee (UGC) on inter-institutional transfer of students, repeating of UGC-funded undergraduate study across institutions, irrespective of whether there is a change of programme or discipline, is generally discouraged unless under very exceptional circumstances.