Academy of Visual Arts

Bachelor of Arts in Visual Arts

Programme Code

JS2810


Year of Entry

Year 1

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

First Year Intake Number

50 - 60 (subject to changes)#

Class Start Date

September 2019

Annual Tuition Fees

HK$42,100 (local); HK$120,000 (non-local)

Credits Required for Graduation

128

Programme Vision
Developments within the visual arts in the last century have introduced new processes and situations, which have resulted in an expanded notion of creative practice beyond the traditional concepts of art and/or design, bringing forward new practices that are no longer based upon strictly distinguished disciplines or particular media, but are rather a hybrid of many. Accordingly, the BA (Hons) in Visual Arts Programme operates in the interdisciplinary area of creative practice that lies across and between media, thus it does not distinguish between fine arts and design. Instead at the Academy of Visual Arts we consider all creative disciplines as equally valuable outlets for creative ideas and concepts.

 

Teaching Philosophy
The BA (Hons) in Visual Arts Programme at the Academy of Visual Arts is a professional degree that focuses on intensive practice-led work in the visual arts supported by a programme in General Education. It emphasises creativity, versatility, and intelligent articulation, thus enabling its graduates to enter professional, studio-based careers in such fields as studio arts, design, and/or craft after earning the degree. Our BA-students have the opportunity to develop technical competencies, informed aesthetic judgment, and an understanding of the context in which contemporary work is created, rooted in the ever-shifting cultural climate of creative production.

 

Programme Structure
The BA (Hons) in Visual Arts Programme is a comprehensive study programme in visual arts that incorporates subjects from across the scope of fine arts, design, craft and art theory.
As a guiding principle of the programme students will progress from breadth to depth over the time of study. Accordingly upon entry to the programme and completion of the required introductory courses, all students may choose electives that match with their personal preferences, their talent, and/or professional career intentions. Based on their choices in Year 2 they will further choose their courses in Year 3 and Year 4, thereby gradually developing a focus in their studies, which will finally articulate in one of two available programme concentrations:
- Studio & Media Arts (SMA); OR
- Craft & Design (CD).

 

Unique Features
- First practice-based art & design academy in Hong Kong
- International teaching team and first-class studio facilities
- Professional degree, professional career
- Top 100 art and design schools in QS World University Rankings 2017

 

Student Learning Experiences 
We require all students of the BA (Hons) in Visual Arts programme to undertake a self-organised non-credit-bearing work experience (internship, work placement, or similar) during their time of study. The work experience links classroom theory to professional practice and provides the student with learning experiences beyond the academic programme. Such experiences are invaluable for the students' professional and personal development, giving them the opportunity to experience the wider arenas of the creative and cultural sectors.

 

Career Opportunities 
The majority our graduates are full-time employed, work in their own businesses or as freelancers. Among the fulltime/self-employed graduates, the greater part works in the creative and cultural sectors, with a significant proportion also in visual arts education, or in public relations and communication, marketing or research.

 

Remarks

1) #As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.

2) Students may take an integrated programme by extending their undergraduate study by one year, leading to the award of a bachelor's degree plus a Diploma in Education.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).

 

Associate Degree/ Higher Diploma Final Year Students/ Holders

AD/ HD holders or final year students may apply for Year 1 or Year 3 entry.

 

Associate Degree/ Higher Diploma Non-final Year Students

Non-final year students studying AD/ HD programmes at a higher education institution recognised by the University are eligible to apply for Year 1 entry only. These applicants are required to fulfill the Entrance Requirements for HKDSE or equivalent qualifications.

 

Transfer Students

Transfer students are current students enrolled in a full-time or sandwich government-funded or self-financed degree programme at a recognised institution.

Applicants who have completed at least one year of study of a degree programme may apply for Year 1 entry. They should fulfil the University and the Programme Entrance Requirements.

Inter-institutional transfer of students enrolled in a local government-funded programme is considered on a case-by-case basis.

 

Degree Holders

Holders of Bachelor’s/ Master’s/ Doctoral Degree or students studying in the final year of a degree programme may apply for Year 1 or Year 3 entry.

 

General Entrance Requirements

For Applicants with HKDSE:

General Entrance Requirements

Core Subject(s)

Minimum Level

CHINESE LANGUAGE

3

ENGLISH LANGUAGE

3

LIBERAL STUDIES

2

MATHEMATICS COMPULSORY PART

2

Elective Subject(s)

Minimum Level

ANY 1 SUBJECT

2

This programme will consider the following as unspecified elective subject:

a.Extended Part of Mathematics (Module 1 or Module 2);

b. Other Language subjects at Grade E or above;

c. The qualification "Attained with Distinction" in subjects below in Applied Learning:
    - Commercial Comic Art 
    - Computer Game and Animation Design
    - Fashion and Image Design    
    - Film and Video Studies   
    - Image Design
    - Innovative Product Design
    - Interior Design
    - Introduction to Theatre Arts
    - Jewellery Arts and Design 
    - Multimedia Entertainment Studies

 

For Applicants with other International Qualifications, please refer to International Qualifications.

 

English Language Requirements

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

Public examination results
Proficiency Tests Minimum Requirements
TOEFL Internet-based test (iBT) - Score: 79; or
Paper-based test (PBT) - Score: 550
IELTS Academic Overall Band: 6.0
SAT Minimum score of 550 in both Critical Reading and Writing with a sub-score of 8 or above in Essay in old SAT; or
Minimum score of 590 in Evidence-Based Reading and Writing in new SAT
ACT Minimum score of 23 in both ACT English and Reading
GCE O-Level/ GCSE/ IGCSE English Grade C
GCE AS or A-Level English Grade E
HKDSE English Language Level 3
HKALE Use of English Grade E
IB Grade 4 in:
IB English A (Higher or Standard Level); or
IB English B (Higher Level); or
IB English Literature and Performance (Standard Level)

OR

Grade 5 in:
IB English B (Standard Level)
Others Other English language qualifications deemed acceptable by the University

Candidates are required to submit a portfolio for assessment. Shortlisted candidates are required to attend practical tests and an interview. Interview performance will be specially considered. For portfolio submission guidelines, assessment details as well as schedules, please visit: http://ava.hkbu.edu.hk/programmes/ba-visual-arts/admission/