School of Communication

Bachelor of Communication - Film Major - Animation and Media Arts Concentration

Programme Code

JS2320


Year of Entry

Year 1

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

First Year Intake Number

10 - 20 (subject to changes) #

Class Start Date

September 2019

Annual Tuition Fees

HK$42,100 (local); HK$140,000 (non-local)

Credits Required for Graduation

128

The Animation and Media Arts Concentration offers a comprehensive curriculum of animation and media arts, with a focus on digital animation. The curriculum comprises foundational courses in storytelling, visual arts and creative thinking, as well as advanced courses in digital animation. Students can also choose to specialize in selected areas such as interactive media, game and graphic design through a wide range of advanced level courses.

It adopts programme-based admission. Potential candidates will be invited for interview in individual/ group format. They are required to present their portfolios during the interview. The portfolios should be in digital format and demonstrate candidates’ potential in creativity, visual and design literacy, animation and/or game design.


Unique Features

The Animation and Media Arts Concentration equips students with the knowledge required to develop careers in the creative industries, such as film and television production, digital animation and media – or arts-related administration. It also provides theoretical training in visual media and creativity, with an emphasis on digital animation and interactivity.


Student Learning Experiences

Film and Animation Festival Tours
The Academy of Film organizes a series of Film and Animation Festival Tours to enhance students’ competitive edge and their international/ global exposure such as Sitges International Fantastic Film Festival (Barcelona, Spain), Busan International Film (Korea), Toronto Reel Asian International Film Festival (Toronto), Far East Film Festival (Udine, Italy), Bucheon International Fantastic Film Festival (Korea) etc.

Internship
Students are encouraged to undertake a non-graded and zero-unit professional internship during their study. The company such as TVB, Cable TV, RTHK, animation & visual effect studio, corporate communication division, graphic design house, advertising agency, production house etc. will provide internship opportunities (subject to availability) to students.


Career Opportunities

Career prospects for graduates include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT. education, publishing, corporate communication, arts and media administration and management.
 

Remarks

1)# As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.
 

2) Animation and Media Arts Concentration will not join broad-based admission. It has adopted programme-based admission since academic year 2017.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).

 

Associate Degree/ Higher Diploma Final Year Students/ Holders

AD/ HD holders or final year students may apply for Year 1 or Year 3 entry.

 

Associate Degree/ Higher Diploma Non-final Year Students

Non-final year students studying AD/ HD programmes at a higher education institution recognised by the University are eligible to apply for Year 1 entry only. These applicants are required to fulfill the Entrance Requirements for HKDSE or equivalent qualifications.

 

Transfer Students

Transfer students are current students enrolled in a full-time or sandwich government-funded or self-financed degree programme at a recognised institution.

Applicants who have completed at least one year of study of a degree programme may apply for Year 1 entry. They should fulfil the University and the Programme Entrance Requirements.

Inter-institutional transfer of students enrolled in a local government-funded programme is considered on a case-by-case basis.

 

Degree Holders

Holders of Bachelor’s/ Master’s/ Doctoral Degree or students studying in the final year of a degree programme may apply for Year 1 or Year 3 entry.

 

General Entrance Requirements

For Applicants with HKDSE:

General Entrance Requirements

Core Subject(s)

Minimum Level

CHINESE LANGUAGE

3

ENGLISH LANGUAGE

3

LIBERAL STUDIES

2

MATHEMATICS COMPULSORY PART

2

Elective Subject(s)

Minimum Level

ANY 2 SUBJECTS*

3

* Remarks: One of the elective subjects can be:

a) Extended Part of Mathematics (Module 1 or Module 2);

b) Other Language subjects at Grade E or above;

c) Related Applied Learning subjects (with "Attained with Distinction I" or above) listed in the following website: http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html´╗┐

For Applicants with other International Qualifications, please refer to International Qualifications.

 

English Language Requirements

The following public examination results are recognised as meeting the English Language requirements stipulated by the University:

Public examination results
Proficiency Tests Minimum Requirements
TOEFL Internet-based test (iBT) - Score: 79; or
Paper-based test (PBT) - Score: 550
IELTS Academic Overall Band: 6.0
SAT Minimum score of 550 in both Critical Reading and Writing with a sub-score of 8 or above in Essay in old SAT; or
Minimum score of 590 in Evidence-Based Reading and Writing in new SAT
ACT Minimum score of 23 in both ACT English and Reading
GCE O-Level/ GCSE/ IGCSE English Grade C
GCE AS or A-Level English Grade E
HKDSE English Language Level 3
HKALE Use of English Grade E
IB Grade 4 in:
IB English A (Higher or Standard Level); or
IB English B (Higher Level); or
IB English Literature and Performance (Standard Level)

OR

Grade 5 in:
IB English B (Standard Level)
Others Other English language qualifications deemed acceptable by the University

Applicants are required to present their portfolios during the interview. They do not need to submit their portfolios before/ after the interview.

Applicants should prepare their porfolios in digital format for the ease of presentation. Portfolios should demonstrate the applicant's potential in creativity, visual and design literacy, animation and/ or game design.