The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.
HK$42,100 (local); HK$140,000 (non-local)
The Animation and Media Arts Concentration offers a comprehensive curriculum of animation and media arts, with a focus on digital animation. The curriculum comprises foundational courses in storytelling, visual arts and creative thinking, as well as advanced courses in digital animation. Students can also choose to specialize in selected areas such as interactive media, game and graphic design through a wide range of advanced level courses.
It adopts programme-based admission. Potential candidates will be invited for interview in individual/ group format. They are required to present their portfolios during the interview. The portfolios should be in digital format and demonstrate candidates’ potential in creativity, visual and design literacy, animation and/or game design.
The Animation and Media Arts Concentration equips students with the knowledge required to develop careers in the creative industries, such as film and television production, digital animation and media – or arts-related administration. It also provides theoretical training in visual media and creativity, with an emphasis on digital animation and interactivity.
Student Learning Experiences
Career prospects for graduates include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT. education, publishing, corporate communication, arts and media administration and management.
We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).
Associate Degree/ Higher Diploma Students/ Holders
AD/ HD holders or students studying in the final year of AD /HD programmes may apply for Year 3 entry.
Transfer students are current students of recognised local/ overseas institutions who are enrolled in a full-time or sandwich government-funded or self-financed degree programme.
Applicants who have completed at least one year of study of a 3-year degree programme or two years of study of a 4-year degree programme may apply for Year 3 entry.
Inter-institutional transfer of students is considered on a case-by-case basis.
Holders of Bachelor’s/ Master’s/ Doctoral Degree or students studying in the final year of a degree programme may apply for Year 3 entry.
Applicants may need to submit a portfolio for assessment. Portfolios should demonstrate the applicant's potential in creativity, visual and design literacy, animation and/ or game design.