School of Business

Bachelor of Business Administration - Marketing Concentration

Programme Code

JS2180


Year of Entry

Year 3

Mode of Study

Full Time

Duration of Study

4 Years

Medium of Instruction

The medium of instruction for formal classroom teaching at HKBU is English, except for those courses that are granted exemption.

Fund Type

Government Funded

First Year Intake Number

TBC

Class Start Date

September 2019

Annual Tuition Fees

HK$42,100 (local); HK$120,000 (non-local)

Credits Required for Graduation

128

The Bachelor of Business Administration (Hons) Programme (Marketing Concentration) nurtures students to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, field studies, internships, service learning, etc. The department aims at realizing students' conceptual ability to resolve marketing problems and contribute to the well-being of the society.


Unique Features

  • To enable students to build a solid foundation in understanding the role marketing plays in a business.
  • To instill in students the unique characteristics and underlying principles of marketing management.
  • To equip students with necessary theoretical knowledge as well as real-life experience to manage marketing programmes.
  • To provide students with knowledge in managing a number of specialized marketing areas, such as sales management and service marketing.
  • To nurture a sense of ethics and social responsibility that prepares students to be visionary marketing leaders.
  • Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline.

 

Student Learning Experiences

All BBA students are required to complete at least 120 hours of experiential learning activities (exchange/internship/service learning) before graduation.

 

Career Opportunities

Graduates can develop careers in advertising, brand management, digital marketing, event marketing, marketing research, product management, public relations, retailing, and sales management.

 

Remarks

Students may have the option of taking an integrated programme by extending their undergraduate study by one year, leading to the award of a bachelor's degree in that Major plus a Diploma in Education.

We adopt a holistic approach in selecting applicants on individual merits. Applicants are required to meet the University entrance requirements, English Language requirements and Programme entrance requirements (if any).

 

Associate Degree/ Higher Diploma Students/ Holders

AD/ HD holders or students studying in the final year of AD /HD programmes may apply for Year 3 entry.

 

Transfer Students

Transfer students are current students of recognised local/ overseas institutions who are enrolled in a full-time or sandwich government-funded or self-financed degree programme.

Applicants who have completed at least one year of study of a 3-year degree programme or two years of study of a 4-year degree programme may apply for Year 3 entry.

Inter-institutional transfer of students is considered on a case-by-case basis.

 

Degree Holders

Holders of Bachelor’s/ Master’s/ Doctoral Degree or students studying in the final year of a degree programme may apply for Year 3 entry.